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Hats

I've worn a lot of hats. Literally.
Nice hats. Shabby hats. Comfy hats. Ill-fitting hats.
Living in Minnesota, you don't really have a choice. For a good chunk of the year hats are a necessity. Personally, I recommend a good wool one that covers the ears.

I've also worn a lot of hats figuratively.
I've been a creative director, writer, TV commercial director, editor, designer, director of photography and producer. My primary area of experience is in writing and directing direct response TV commercials, but I also have many years of experience in brand commercial work, training videos, corporate identity, white paper videos, documentaries and comedy shorts.

I really enjoy this line of work. Getting to meet new people, learning what they do... it has made me very formidable in bar trivia.

Currently I'm a freelancer on the lookout for my next project.

 

Recommendations

Tapio just gets it. From two words, comes a concept. From a paragraph comes a whole story. Tapio’s ability to conceptualize the big picture and produce high quality, cost effective, results driven direct response TV has proven to be an incredible and successful working relationship. Tapio truly listens to your creative needs and always begins with the “big picture.” Understanding what you need from both the strategic business side of things to the emotional, creative side – the rare combination of these attributes as a Creative Director and Producer are truly unparalleled and set him apart from all the rest.
— Nandor Tamas (Creative Director, Performance Trust)
Tapio is a careful and creative thinker with an eye for details and a devotion to out-of-the-box thinking, which serves him well in film direction, script writing and managing others.
He has the terrific ability to draw on his own experiences and observations to develop thoughtful solutions to creative issues. He is no stranger to putting in long hours in order to achieve these solutions. With his easy-going attitude he works closely with his teams as a friend and as a leader.
I cannot recommend Tapio enough as he is not only a great collaborator and colleague he is also a genuine talent all around great guy.
— Kurt Schmidt (Director of Strategy, Foundry)
To whomever is lucky enough to know Tapio.
I’ve had the pleasure of knowing Tapio Haku for over 20 years. In that time I’ve known him to be an innovative, resourceful and generous creative partner. If there are 5 feet of rope available - Tapio will find 10. Whether its working on film projects or other more complex creative challenges, Tapio is a genius at getting that extra perspective on even the most complex creative problem. He would come with my highest recommendation.
— Jeff Johnson (Owner/CD, Replace)
I have had the pleasure of working with Tapio Haku for almost a decade and have seen a perfect balance of creativity and control in his role at DreamWorld Studios.

Tapio seems to always be in charge of a production without needing to dominate and potentially drown the creative process. He empowers others to excel and keeps delivering again and again for the customer and his team.
— Patrick Siegrist (Owner/Producer, City Visions)
Tapio is a tour de force of creative goodness. Write. Direct. Edit. Produce. He does it all and with great a plumb. Working with him was a creative joy. He’s a total pro on the set and has that unique ability as a director to be in charge while creating a very collaborative atmosphere. I truly look forward to working with him on future projects.
— Jordan Jacobson (Consultant at Loeb Enterprises)
I’ve worked with Tapio and the crew at Dreamworld Studios on a number of multimedia projects including a CD-ROM (back in the days of a CD-ROMs), television commercials, testimonials and interactive websites.
Tapio has a manner about him that puts the on-camera talent at ease so that they can better convey the desired message. It’s like he knows what he’s looking for and exactly how to get it.
As a client of Dreamworld Studios, I had limited exposure to the actual “behind the scenes” work between the shoots and our final edit, but Tapio’s production work always pleasantly surprised me and nearly everytime my expectations were far exceeded. He is a master at constructing an authentic, personable message that supports the organization that’s being promoted - and this is a rare gift.
I’d work with Tapio Haku again on any type of audio, visual, or interactive project without hesitation. It would be a pleasure, actually. And that’s the truth! :-)
— Wendy Knafla (Marketing Supervisor, St Luke's Cataract & Laser Institute)